Qingdao International Beer Festival----- Ganbei with the World

Qingdao is a romantic city with an advantageous geographical position and a long history in beer-production. It is said that the city has a heroic spirit, stemming from a combination of the surrounding sea, its people and its beer. The Qingdao International Beer Festival is a yearly festival held in Qingdao in Shandong province. The event is jointly sponsored by national state ministries and the Qingdao Municipal Government.

According to the official website, the festival integrates tourism, culture, sports, business and trading activities. The slogan of the festival is “Qingdao – Ganbei with the World!”. The first Beer Festival took place back in 1991. It is now held once a year on the second weekend of August, and lasts for 16 days. Qingdao is the largest beer production base in China and the Beer Festival provides a great opportunity to show-off the city's unique characteristics.

With a 16-year history, the Qingdao International Beer Festival is now a nationally recognized event, and successfully combines together aspects of tourism, culture and sport, while also playing a valuable role in promoting the economic interests of the city. As one of the most important festivals of China, it has a worldwide reputation and attracts millions of people to take part every year. In April of 2006 the festival was praised as the No.1 on the board of 'Top Ten Festivals in China' in the Exhibition and Conference Annual Meeting of China.

In recent years the Qingdao International Beer Festival has become a major event in the calendar of this beautiful city. Past festivals have featured artistic parades, "Beer Carnival" games, beer tasting, drinking contests, music, food, and interactive performances, as well as merchandise stalls for various breweries.

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